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How to Choose the Right Font For Your Custom Neon?

 When you design a custom neon for your business, fonts play a crucial role in grabbing the people's attention passing by. It is true for newsletters, posters, emails, and neon signage. If your business is looking to design a custom neon sign, there are three essential things you should keep in mind when brainstorming neon sign ideas.

 

Does It Match Your Message?

There are some fonts that you must not use while delivering your message to your potential audience. For example, if you are looking to install signs that stress safety and attention in the workplace, you shouldn't use light, cursive fonts, as they won't attract attention and get the crucial notices across.

Another example, if you own a beauty parlor, it is advised to cursive fonts as they portray a sense of style better than strong and bold fonts ever would. Matching the fonts used in your neon sign in Singapore to your message is a critical step to drawing in customers, one that you should always consider when designing creative assets for your business.

Is Your Sign Readable?

There are various factors that determine whether your custom neon is readable or not. It includes color, spacing, and font type. When choosing a color, it will be evident right away whether the phrases on the neon signage will be readable or not, and the sign manufacturer will be able to help you choose options that will make your custom neon sign more readable.

What Are The Different Types of Spacing to Consider When Designing a Sign?

The three spacing tools we will discuss can be used to adjust the wording in your sign to make it fit your goals and aesthetics, and it's essential to have a good understanding of them as your brainstorm neon signage that will fit the needs of your business.

1)      Tracking

It is the spacing between the letters in each word, sentence, or paragraph. If the tracking is too tight, the characters may appear too jumbled together, which becomes difficult to read. And if the tracking is loose, it can make words spread out for easy reading.

2)      Kerning

Kerning is known as the individual spacing between the two characters, which is used to adjust white space between characters with too much or too little space between them.

3)      Leading

Leading is the vertical spacing between text lines that determines how spaced apart individual lines of text are.

 

Which Font Should You Choose: Serif or Sans Serif?

Serif fonts use little lines at the end of each letter, with Times New Roman being the most obvious instance. They are more readable when the font sizes being used are small, so serif fonts are used in newspapers and magazines.

On the other hand, Sans serif means "without a line" and does not feature the lines at each character's end. Sans serif fonts are more readable when text is larger, and you must use it when designing your custom neon or neon sign in Singapore.

related article:- 
LED Neon Vs. Neon Signs: Which Is Best?



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Location: Singapore

Comments

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